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Despite heavy marketing, most Americans reject the new weight-loss drugs

Written by | 10 Oct 2024

A new national survey shows that, despite intense marketing, most Americans do not want the new weight-loss injectables, such as Wegovy and Ozempic. The survey was conducted by Morning Consult… read more.

‘Patient influencers’ the new frontier in direct-to-consumer drug marketing

Written by | 7 Jun 2022

So began a 2015 post by then-pregnant celebrity influencer Kim Kardashian, singing the praises of a “#morningsickness” drug called Diclegis to her tens of millions of followers on… read more.

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